McDonald's Biography

Ray Kroc, a salesman known for ice cream mixers, having gone through many offices, receives one day a large order from a restaurant chain in Southern California, which had never heard of. Because of the importance of this request, decides to personally go to work with his client. It was there observed the crowd and out of that small business of the brothers McDonald, who sold hamburgers to U $ S 0.15. What was served there was simple and cheap hamburgers, fries and milkshakes. After several conversations with successful brothers agreed, the "franchise" to enable new outlets. Under the agreement, Kroc had to charge 1.9% of net revenue for each grant and a quarter of their income would the McDonald brothers. Encouraged by this success, spread to the main roads of central North America. After five years, the restaurants had a sales level close to fifty million dollars. Despite booming business, Kroc was dissatisfied. He wanted to be the sole owner of a restaurant chain fast. And so it achieves its goal in 1960 with U $ S 2.7 million. One of the goals Kroc wanted to achieve in the decades of 60s and 70s, was trying to increase the operations of their local sales. And to increase the number of people who could be fired at the same time, added to the external service of parking, tables and bar service. This spurred sales establishments located in cities where the number of owners of cars was relatively low. Ray Kroc was necessary to create a training program for its employees. The managers of each business had to follow very demanding courses in the McDonald's Hamburger University. One of the keys to Kroc was cleaning for each facility: the floor should always be cleaner and this should be washed every hour. Kroc made frequent inspections to assure himself that his rules were faithfully fulfilled. One day at a local Montana discovered a piece of gum stuck on the inside of a table: He knelt and pulled it out personally. In this business in less than 20 years would become the "big burger with a turnover level of 12 Billion dollars in profits worldwide and over four hundred million dollars.